Following the famous formula of the philosopher Heraclitus, "the sun is new every day", because there is only one thing that never changes: change!
Like the sun, the seasons and thoughts, trends change and renew themselves. What do these changes and novelties have in store for us?
1 – TYPOGRAPHY IS PARTYING!
Typography is no longer wise!
No… It’s bold, festive! It mixes, blends, it mixes sizes, fonts, colors…
It is worked like an image. It is about knowing how to choose the right font to stand out, remain creative and innovative while adapting to different media. But be careful, without harmony... it's cacophony. Give lightness, originality, space...
2 – COLORS IN THE SPOTLIGHT
Color, more color!
This year, bright colors are in the spotlight. Ultraviolet has been proclaimed the king of color by the PANTONE Institute. To your palettes! Play with colors without any complexes!
Colors have been used for a long time in Indian medicines, they are often associated with chakras. Like light, they can influence positively or negatively. All colors have an effect on our emotions, our body and our mind. For example, red expresses vitality, blue is a symbol of calm and peace, turquoise is relaxing, purple promotes inspiration. When color is used well, it is a great communication tool.
3 – VIDEO, QUEEN OF THE WEB
Videos will represent 80% of internet traffic. They provide the opportunity to optimize the visibility of your site. The production of video content must be at the heart of your content marketing strategy.
- 90% of users say product videos help with purchasing decisions
- 78% of Internet users watch videos online every week
- 55% watch it daily
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4 - DRAWINGS ARE MAKING A BIG COMEBACK
Drawings are making a comeback! Grab your pens, pencils, and brushes! People have always drawn. Whether it's cave drawings, hieroglyphics, or Renaissance portraits.
Drawing remains a wonderful language of communication.
5 - IS LEONARDO DA VINCI OUTDATED?
The 2018 trend goes against all the geometric rules of the great master of painting, Leonardo da Vinci. It plays with geometry and takes pleasure in asymmetry.
6 - Think BIG with MICRO-ANIMATIONS
Fun and surprising, these little animations bring joy, movement and conviviality to your screens.
They are triggered at specific times to attract attention. But be careful not to overdo it! They could make you dizzy!
They must be fun but useful! A good animation must be functional and adapt to the expectations of users. It is a visual conversation with your interlocutors. Their purpose is: to guide, inform, promote.
7 - PARALLAX EFFECTS... still in FASHION!
Parallax effects are still in fashion... especially in 2018!
They give depth, relief and a stimulating 3D impression.
But what is the PARALLAX effect?
On a website, it is a technique which consists of scrolling, at different speeds, elements positioned on several levels.
This year, dare to mix innovative things! Be bold! And think big with micro-animations!
Ready to follow and exceed the trends? Get started!
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