Bing Web is Microsoft's search engine. It stands out for its visual search and AI integration. An alternative to Google, it holds about 3% of the global search engine market share.
Have you ever heard of David versus Goliath? Well, in the world of search engines, Bing plays the role of David against the giant Google. But make no mistake, Bing has much more resources!
In the ever-changing world of SEO and digital marketing, Bing has often been considered the silent alternative to the giant that is Google. So, what makes Bing so special? And how can you harness its valuable resources? Let’s find out!
TABLE OF CONTENTS
Why reference your site on Bing Web?
How to do SEO and reference your website on Bing?
1 - Bing Webmaster Tools: Log in and reference your site on Bing!
Bing Webmaster Tools VS Google Search Console
2 - Be active on social networks and Bing Web
3 - Microsoft Clarity: data worth gold!
4 - Bing Places: Boost your business visibility with local SEO!
5 - Bing Ads: Boost your visibility and your ROI!
6 - Bing image creator: Create, dream, imagine!
7 - Bing AI (Copilot): A revolutionary technology!
8 - Bing Chat: The rise of chatbots!
9 - Bing Visual Search: Search by image
10 - Microsoft tools: A real Swiss army knife 🇨🇭!
What is Bing Web?
Bing Web is the search engine developed by Microsoft to compete with Google. Launched in 2009, it aims to be an innovative and efficient alternative for exploring the web.
Key figure: In 2023, Bing held about 3% of the global search engine market share . A small player? Not so fast...
10 key figures of Bing
Statistical | Detail |
Launch | 2009 |
Global Market Share 2023 | 3% |
Estimated annual growth | 5% |
Monthly number of active users | More than 1 billion |
Visual search functionality | Built-in image search |
AI Integration | Improved performance with AI |
Multilingual | Available in over 40 languages |
Daily indexing capacity | Billions of web pages |
Amount invested in R&D in 2022 | More than 1 billion USD |
Why reference your site on Bing Web?
“Don’t judge Bing by its size, judge it by the power of its algorithms.” Satya Nadella, CEO of Microsoft
3 reasons to reference your site on Bing Web in Switzerland:
1 billion users per month on Bing: that’s a lot of traffic to get!
Less competition than Google : And yes! It is therefore easier to reference
Bing Ads is economical : The cost per click is low, it is a great way to maximize advertising investments.
How to do SEO and reference your website on Bing?
Now that you have discovered the advantages of Bing, how can we optimize it for our website and improve our visibility on this search engine.
You will see that there are many similarities with Google, but we will give you tips and advice!
1 - Bing Webmaster Tools: Log in and reference your site on Bing!
As the second largest search engine after Google , Bing deserves a little boost to attract more visitors! Bing Webmaster Tools is your best ally to shine in its results.
Here's why you should use it:
Boosted Visibility : This tool helps you optimize your site so that Bing will notice it. More traffic, more rankings, what more could you ask for?
Hunt Errors : Finds and fixes crawl errors before Bing gets tangled up in them. Say goodbye to 404s and other such joys!
Performance Monitoring : Keep an eye on speed and engagement. A fast site is a good ranking, it's proven!
Compliance : Check out the HTML suggestions to make sure your site pleases Bing. A good reputation needs to be maintained!
Direct contact : Use the “Site Comments” feature to interact with Bing. Who knows, maybe they have some good jokes to share!
So, ready to make your site shine on Bing? 😄 Let's go!
Bing Webmaster Tools: Login
Installing Bing Webmaster Tools is a piece of cake! It's easy and free. All you have to do is log in to Bing Webmaster Tools , prove that you're the boss of your site, and voila, you're in the dashboard!
Here's how to do it in a few steps:
Create a Microsoft account if you don't have one (don't panic, it's quick).
Click on “Add a site” and enter the URL of your site.
Prove it's yours with an HTML tag, domain verification, or meta tag.
Once validated, discover the stats of your site and the tools at your disposal.
Monitors indexed pages, search queries and clicks.
Use crawl stats and sitemaps to boost your site on Bing.
Don't forget to check for errors to keep your site on top.
Link to other sites or ask Bing for help via "Site Feedback".
Staying up to date with these tools will give you the information to make your SEO shine on Bing! 🌟
Bing Webmaster Tools VS Google Search Console
Bing Webmaster Tools and Google Search Console: two essential SEO allies, each with its own advantages!
Both monitor your site's performance and uncover technical bugs.
Bing gives you HTML tips to pimp your pages, while Google focuses on ranking its index.
Google has ninja speed test tools, while Bing tells you when your server is getting a little tired with 5xx errors.
Google gives more details on your queries, clicks and impressions, a real snooper!
On the authentication side, Google also likes to check its DNS.
These tools don't compete, they help each other! Use both!
2 - Be active on social networks and Bing Web
So, ready to become the king of SEO on Bing Web? To boost your SEO? Here are some tips:
Use relevant keywords: Just like Google, Bing relies on keywords in its search algorithm. So incorporate well-placed keywords into your content.
Be active on social media: Bing considers social media activity when ranking search results, so sharing content on these platforms can improve your visibility on Bing.
Optimize images: Bing prioritizes visual search. Optimize your images with relevant descriptions and alt tags to appear in image search results.
Get Backlinks: Quality inbound links are crucial for SEO on Bing. Develop a strategy to get backlinks from reliable and relevant sites.
3 - Microsoft Clarity: data worth gold!
Bing Webmaster Tools gives you technical information, but to really capture users' attention, you need Microsoft Clarity. This free tool, which is super integrated with Bing, gives you great features like:
Heatmaps : Where are people clicking and scrolling? Great for spotting blurry or engaging areas.
Session Recordings : See how users interact with your site and find out where things are going wrong.
Insights : Use AI to understand user frustrations and improve your site as you go.
Combine Bing's technical data with Clarity's, and you'll have a site that ranks well and converts visitors into loyal customers. A good user experience? It's the jackpot for your SEO and your wallet! Go ahead, test Microsoft Clarity and watch your Bing SEO explode! 🚀
4 - Bing Places: Boost your business visibility with local SEO!
Hey, don’t forget about your local SEO, even with Bing Webmaster Tools and Microsoft Clarity! To really shine on Bing, claim your free listing on Bing Places for Business – it’s like Google My Business, but with a hint of Bing magic!
Here's why you should do it:
Boost your visibility: Get your business on Bing Maps and in local searches – right on customers’ radar!
Manage your information: Control everything from opening hours to special offers, so no one is left standing in front of a closed door.
Respond to reviews: Show that you’re there for your customers, whether they’re happy or not – a little charm goes a long way!
Track your stats: Learn how customers find you and adjust your SEO strategy, because numbers matter!
Bing Places for Business is your ally to attract more local customers. So, go to Bing Places and start shining in the world of local SEO! ✨
5 - Bing Ads: Boost your visibility and your ROI!
What is Bing Ads?
Bing Ads is the platform for managing sponsored links on Microsoft. Similar to Google Ads, it offers varied campaigns to increase visibility and generate traffic to a site or applications.
Why use Bing Ads?
1.3 billion visits per month: This traffic deserves your attention!
As of January 2024, Bing had a 3.40% global market share of the search engine industry across all devices. While this may seem modest compared to Google’s 91.54%, it still equates to approximately 1.3 billion unique monthly visits globally.
A different audience from Google
Bing users are not the same as Google users. They are more mature and often have greater purchasing power. In addition, Bing Ads opens the doors to search engines like Ecosia and Qwant, perfect for reaching engaged consumers. And thanks to LinkedIn, you can target specific audiences according to their professions.
Economic !
Bing Ads is like that great deal you find on sale. Less competition means lower costs, with savings of 10-30% compared to Google Ads. Basically, for the same budget, you can rank higher in search results.
Great targeting options
Bing Ads allows you to target by age, gender, and even exclude certain devices. If you want to reach your audience precisely, this is the right tool. Plus, their targeting policy is transparent, you can even exclude search network partners.
Bing may be Google's underrated little brother, but it has some serious assets to show for it!
How to use Bing Ads ?
preparation
Before you start creating, there are a few steps to prepare to optimize the performance of your campaigns.
Researching high potential keywords
Essential tools : Use the Bing Ads Keyword Planner to get suggestions and data on search volume, cost per click, and competition.
Performance Analysis : Evaluate your current keywords with the Bing Ads Performance Analysis tool to identify opportunities for improvement.
Competitive Research : Look at your competitors' keywords to better position your ads on the Microsoft Search Network.
Semantic Search : Expand your keyword list with synonyms and relevant FAQs.
Keyword selection criteria
Relevance : Make sure your keywords match what your prospects are searching for.
Intent : Choose keywords that reflect informational, transactional, or commercial intent.
Competition : Choose keywords that differentiate you from your competitors.
Cost : Make sure your keywords fit within your budget while still providing a good return on investment.
Creating Effective Ad Groups
Groups by Product/Service : Create a separate ad group for each product or service.
Keyword Clustering : Groups closely related keywords together for better consistency.
Size limit : Keep each group to around twenty keywords for effectiveness.
Long Tail Keywords : Use specific phrases that generate a better conversion rate.
Matching Options : Control how your ads appear by choosing from different keyword matching options.
By following these principles, you will be able to create more relevant and personalized ads, thus maximizing the effectiveness of your advertising campaigns.
8 Key Points: Cost Per Click and Optimization
Element | Description |
Cost per click (CPC) | Amount paid for each click on your ad, influenced by competition and ad quality. |
Maximum CPC | Maximum amount you are willing to pay for a click. |
Actual CPC | Amount actually paid, often lower than the maximum CPC due to competition. |
Quality Level | Score given by Bing Ads which evaluates the relevance of your ad. |
Auction Index | Indication of the average CPC of competitors to help you adjust your maximum CPC. |
Dynamic tags | Custom codes in your ads to make them more relevant (eg keyword, location). |
UTM tags | Codes added to URLs to track traffic and measure the effectiveness of your ads. |
Campaign Settings | Includes campaign name, objective, ad type, budget, and targeting. |
Configuration
Campaign Name : Choose a clear name, like “Women’s Shoes.”
Objective : Define your expectations (visits, conversions, awareness).
Ad Type : Select between text, visual, shopping, or extension ads.
Budget : Set a daily or monthly amount.
Targeting : Identify your audience by location, language, device, etc.
Writing Ads : Create at least one ad per group, ideally several to test variations.
Titles : Write catchy titles that include the main keyword. Use up to three titles, separated by "|", with a maximum of 30 characters each.
Texts : Be descriptive and persuasive, highlighting the benefits. Two texts per ad are possible, separated by "|", up to 90 characters each.
Display URLs : Create clear URLs, with a maximum of 15 characters.
Follow Bing Ads rules to avoid mistakes.
Types of ads
Visual Ads : Include images or videos to grab attention.
Shopping Ads : Display photos, titles, prices, and store names to promote your products.
Ad Extensions : Add additional information to enrich your ads and offer more options.
By following these guidelines, you will optimize your campaigns and improve your ROI.
Import your Google Ads campaigns (if you wish)
It is possible to import campaigns directly from Google Ads to Bing Ads, saving time, while adjusting budgets if necessary.
Targeting
Device targeting
Device targeting lets you select which devices your ads appear on, based on operating system, type, or model. This helps tailor ads to users, including creating mobile-specific ads. To set up device targeting, go to Settings in Bing Ads, select your campaign, and then the Devices tab to choose and adjust bids for devices.
LinkedIn Profile Targeting
Use LinkedIn profile targeting to reach specific professionals, ideal for products like software or training. Follow the same steps in Bing Ads to select your campaign, then choose “LinkedIn Profile Targeting” to set criteria like industry or job title.
Campaign monitoring and evaluation
To install the UET tag on your site, go to the Tools menu in Bing Ads, create the tag, and paste the code on each page. To create a conversion goal, select the goal type, name it, and define its parameters before associating it with a UET tag.
Improve your Bing Ads performance
To track, evaluate and improve ad performance, it is essential to use various reports:
Campaign Performance Report : Shows impressions, clicks, CTR, CPC, and ROAS.
Keyword Performance Report : Provides details on Quality Score and Average Position.
Ad Performance Report : Evaluates title, text, and URLs.
Ad Extensions Performance Report : Analyzes the type and number of clicks.
LinkedIn Targeting Report : Provides insights into the industry and job roles being targeted.
6 - Bing image creator: Create, dream, imagine!
Bing Image Creator is the artificial intelligence image generator that Microsoft offers you. This tool is based on an advanced version of DALL-E, the OpenAI generator, and allows you to create visuals from text searches. Currently, the latest version available is DALL-E 3, which brings several improvements.
5 Key Features of Bing Image Creator
Functionality | Description |
Four visual options | Bing Image Creator suggests four different images for your search, such as DALL-E and Midjourney. |
Image resolution | Saves created images in high definition (1024 × 1024 pixels) in JPG format. |
Personal space | Images can be saved to your personal space for easy future access. |
Share on social networks | Makes it easy to share your creations on your favorite social platforms. |
“Surprise me” option | Generates a random request for an image, allowing you to discover unexpected results. |
Currently, you can use Bing Image Creator on the dedicated website, as well as via the conversational interface of Bing Chat, Microsoft's chatbot based on GPT-4. In addition, the interface is available in French, which makes it even more accessible to use.
Bing Image Creator is free!
Bing Image Creator is completely free and available online (in preview), but you will need to sign in with a Microsoft account to enjoy it. Note that usage is limited to 100 credits, with each image generation costing you one credit. This allows you to explore creativity without worrying about fees!
Go to Bing Image Creator
No need for Microsoft Edge for Bing Image Creator! Go to Bing.com/Create, click “Join and Create” and sign in to your Microsoft account.
Write your prompt
Describe the image you want, like a chef giving instructions. For example: “A giraffe in the savannah munching on leaves from a tree.” Then click “Create” and wait for the magic to happen!
Contemplate the result
When your images are ready, admire the work of AI artists like DALL-E . You'll receive about four creations, but be warned: the precision can sometimes be a little surreal, like a human with chicken fingers!
Upload your image
If you like an image, click on it to enlarge it and choose from the options: Share, Save, Download or even edit. Feel free to download as many images as you like, or even none at all, if you prefer. Why not a little suspense, after all?
Bing Image Creator , powered by AI, transforms visual creation and offers an infinite playground for creators. With OpenAI’s DALL-E 3 , image quality is top-of-the-line, and it’s free with 15 boosts, perfect for those who want to play Picasso without spending a dime! For stunning results, write precise prompts—after all, even AI needs a good brief. Log in to Bing.com/Create , let your imagination run wild, and prepare to be amazed!
7 - Bing AI (Copilot): A revolutionary technology!
What is Bing AI (Copilot)?
Bing AI is an artificial intelligence model developed by Microsoft, designed to improve the search and response capabilities of its Bing search engine. It is now known as Copilot.
5 Key Points to Understanding Bing AI
Integration with Bing : Bing AI is integrated with the Bing search engine to provide you with more precise and personalized answers.
It understands natural language : Bing AI uses advanced natural language processing (NLP) techniques to understand your queries and provide you with relevant answers.
It learns on its own : The model uses machine learning to continuously improve its performance and accuracy based on your interactions.
Purpose : Bing AI's goal is to help you quickly and easily find relevant answers to your queries, using advanced AI-powered technology.
Application Areas : Bing AI can be applied in different areas like web search, image search, speech recognition and even SEO optimization for websites.
How to use Bing Ai (Copilot)?
Functionality | Description |
Access Copilot | Go to bing.com/chat or use the Copilot icon in the Microsoft Edge sidebar. |
Chat and interactive search | Ask questions, engage in conversations, and get detailed answers. Copilot adapts to different response styles (creative, balanced, precise). |
Text generation | Create content like emails, blog posts, poems, etc. by entering a prompt. |
Image creation | Use the "Designer" tool to generate images on demand. |
Improved search results | Get more interactive results with information in the form of maps, images, videos, and more. |
Personalized assistance | Trip planning, shopping lists, travel itineraries, etc. |
Other features
Help with math and grammar
Creating custom recipes
Music and Podcast Suggestions
Interactive games for children
Bing AI (Copilot) is like your personal assistant: easy and fast!
8 - Bing Chat: The rise of chatbots!
What is Bing Chat?
Bing Chat is Microsoft's little genius, launched in February 2023 in the Bing search engine. Thanks to artificial intelligence, you can ask it questions as if you were talking to a friend. It answers you with information found on the web. Be careful, it might even surprise you!
The rise of chatbots in Switzerland
Have you noticed how the Swiss are becoming more and more fans of chatbots? A survey conducted by Comparis reveals that since 2021, the acceptance of this technology has exploded! It seems that consumers have decided to welcome these virtual assistants with open arms.
A popular technology for online shopping
Chatbots have become the heroes of online shopping, offering efficient and accessible solutions for today’s users. It’s like having a personal assistant who never takes a coffee break! This development shows how crucial technological innovation is in the Swiss business world and how it is redefining the customer experience.
As a tech and user experience enthusiast, it’s fascinating to see how these digital tools are transforming our daily interactions. So, what do you think about chatbots in your shopping experience? Are they more useful than a friend who keeps asking questions about your choices?
9 - Bing Visual Search: Search by image
What is Bing Visual Search?
Bing Visual Search is the tool that will transform the way you search the Internet! Imagine being able to find information just by using images instead of typing text. Thanks to visual recognition technology, you can say goodbye to long searches! With a super user-friendly interface, this tool promises you results that will make you smile. So, are you ready to revolutionize your online browsing?
Key Bing Visual Search Features
Discover the distinctive features that make Bing Visual Search exceptional compared to its competitors. This platform offers an enriching experience for those interested in the multiple facets of visual search.
Search by image 🔍
Upload or drag an image, and Bing Visual Search will identify key elements in the image and provide you with matching search results.
Useful for finding information about an object, person or place in a photo.
Search for similar products 🛒
Bing can identify products in an image and suggest similar items for you to purchase.
Ideal for quickly finding the same item or an equivalent model.
Object Detection 🔍
Bing Visual Search can detect and delineate different objects present in an image.
Useful for analyzing the content of a group photo or a complex scene.
Text recognition 📝
The tool can extract and read text present in an image, such as signs, labels or documents.
Very useful for quickly copying written information without having to retype it.
Style suggestions 👗
Bing will suggest clothes, accessories or looks similar to those in an image.
Ideal for finding fashion inspiration or replacement items.
In short, Bing Visual Search is a real visual assistant that can help you in your daily online searches. So don't hesitate to test it the next time you have a question that an image could answer!
10 - Microsoft tools: A real Swiss army knife 🇨🇭!
In the Microsoft toolbox, Bing is one of its flagship tools. But as you know, Microsoft has a whole range of tools like the very famous Word and Excel.
Productivity
Tool | Description |
Word | Word processing |
Excel | Spreadsheet |
Power point | Presentations |
Outlook | Email client |
OneNote | Note taking |
Content Creation
Tool | Description |
Bing Image Creator | AI-based image generator |
Microsoft Paint | Image Editor |
Microsoft Photos | Photo Editor |
Movie Maker | Video Editor |
Publisher | Publication Editor |
Research and Exploration
Bing and Search Tools
Tool | Description |
Bing | Main search engine |
Bing Chat | AI conversational assistant built into Bing |
Bing Image Creator | AI-based image generator |
Bing Visual Search | Visual search and image recognition |
Bing Maps | Mapping and navigation service |
Bing News | News aggregator |
Bing Videos | Online Videos |
Other Research Tools
Tool | Description |
Microsoft Academic | Search engine for academic publications |
Microsoft Translator | Machine translation service |
Artificial Intelligence (AI)
Tool | Description |
Microsoft Cognitive Services | AI Tool Suite for Developers |
Azure AI | Cloud Artificial Intelligence Platform |
Microsoft AI Lab | Experimental AI projects |
Cortana | Virtual Personal Assistant |
Bing Chat | AI conversational assistant built into Bing |
Bing Image Creator | AI-based image generator |
Development and programming
Tool | Description |
Visual Studio | Development environment |
Visual Studio Code | Code Editor |
GitHub | Collaborative development platform |
Azure | Cloud computing platform |
Security and Management
Tool | Description |
Windows Defender | Antivirus and Firewall |
Microsoft Intune | Mobile Device Management |
Microsoft Azure Active Directory | Identity and access management |
Microsoft System Center | Infrastructure management |
Education and Training
Tool | Description |
Microsoft Learn | Online training platform |
Microsoft Educator Community | Community of teachers |
Microsoft Student | Resources for students |
Microsoft IT Academy | Training for IT professionals |
Conclusion: Bing Web, Much more than a search engine!
"Like the epic battle of David and Goliath, Bing should not be underestimated. Let's not forget that Microsoft is one of the creators of ChatGPT." Mehdi, digital marketing expert at Creativia
While Google is undoubtedly the market leader in search engines, that doesn't mean Bing should be ignored.
With its unique features and cutting-edge technology, Bing is a real gem to boost your online visibility and attract a different audience.
FAQ: Frequently Asked Questions About Bing
Why advertise on Bing?
Less competition: Bids are lower than on Google.
Lower acquisition cost: Costs per click (CPC) are generally lower.
Diverse reach: Bing and its partners offer a complementary audience.
Integration with Microsoft: Bing ads appear on other Microsoft platforms.
Why develop your SEO on Bing?
Different audience: Bing attracts different users than Google.
Less competition: Fewer sites optimized for Bing than for Google.
Microsoft Integration: Bing SEO benefits from synergies with other Microsoft products.
Similar optimization: SEO techniques that work well on Google generally work well on Bing.
How to optimize your site for Bing?
Use the right Bing keywords in content and tags.
Take care of the structure and navigation of the site.
Get quality links pointing to the site.
Submit the site and sitemaps to Bing indexing.
Monitor and analyze Bing performance in Webmaster Console.
What are the benefits of Bing SEO?
Reach an audience that complements Google.
Get top positions more easily.
Benefit from synergies with the Microsoft ecosystem.
Diversify sources of organic traffic.
Why choose Bing for digital marketing?
Bing offers a powerful and innovative set of tools tailored to the needs of digital marketers. With features like Bing AI and Bing Webmaster Tools, it enables effective optimization and better online visibility.
How to use Bing Webmaster Tools?
Bing Webmaster Tools is a suite of tools that helps you optimize your site for higher rankings in Bing search results. You can use it to analyze your site's performance, identify errors, and get suggestions for improvement.
How to use Bing for free?
Go to www.bing.com and start searching.
How to open Bing?
Type www.bing.com into your browser.
How to connect to Bing?
Click on “Sign in” at the top right and use your Microsoft account.
Is Microsoft Bing free?
Yes, Bing is free to use.
Is Bing AI completely free?
Yes, Bing AI (Copilot) is free with some limitations.
Is Bing paid?
No, Bing is free.
What is the Bing app used for?
To search and access Bing services on mobile.
Is GPT chat free with Bing?
Yes, via Bing Chat (Copilot), with usage limits.
How to install Bing on computer?
Bing is a website, no installation needed. You can set it as your default search engine.
Is Bing safe to use?
Yes, Bing is safe like other major search engines.
What is the difference between Google and Bing?
Bing is from Microsoft, offers rewards and integrates AI. Google has a larger market share.
What is the point of Bing?
Alternative to Google, AI integration, Microsoft rewards.
Is Bing better than ChatGPT?
They have different uses. Bing integrates real-time web search.
How much does Bing Chat cost?
Bing Chat (Copilot) is free.
What is the difference between free and paid ChatGPT?
The paid version offers more features, is faster and has access to more recent information.
What is the difference between Bing Chat and Copilot?
It's the same service. Microsoft renamed Bing Chat to Copilot.
What can Bing Chat do?
Answer questions, generate text, help with research, create images.
How to chat with Bing?
Go to bing.com/chat and start typing your questions.
Is Bing free?
Yes, Bing is free.
What are the advantages of Bing?
AI integration, Microsoft rewards, alternative to Google.
What is Bing's role?
It is a web search engine with built-in AI features.
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